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What is an RMA?

An RMA (return merchandise authorization) is the first step to regulate and manage the return process should the customer want to return an item. RMAs typically list the return requirements and are primarily used to protect companies from fraud. 

Imagine you run a distribution business. Your sales could be massive, in the tens, hundreds, or even thousands of products. If a customer wants to return some or all of their order, this will require a large amount of information. In this case, you will use the RMA as a source and determine whether the return can be accepted or rejected based on your set standards. This will protect you from unexpectedly receiving a vast amount of returned merchandise. An RMA will help customers feel better about their large orders as guidelines for returns will be made clear during the order process. 

Return merchandise authorizations help simplify the return process for both the vendor and customer. You'll be able to quickly locate customer data when you have an RMA linked to your returns management system. And, customers will have access to a clear return policy. You'll also be able to use returns data to find trends in customers likes and dislikes, identify quality issues and improve your product offering.


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